Affiliate Marketing Strategy – you have to have one!

One of the biggest mistakes made by novice affiliates is diving into their marketing campaign without a solid affiliate marketing strategy. What does it mean to have a strategy, and why is it so important? These are the questions we’ll examine in this article.

Any affiliate marketing strategy worth its salt will cover multiple levels of planning. In other words, your strategy should include things like: how you will present your offer to your market, how you will drive market traffic to your web site, how you will convert your customers.

Why?

Quite simply, you must learn to think of the entire sales chain from beginning to end. Conversion is crucial to each step in the process.

For example, getting someone to click on your pay-per-click advertisement should be considered a `conversion’ because the individual has taken the desired action of clicking an ad that leads to your site.

Once that visitor reaches your site, you must determine how you will convert them into `leads.’ Typically, you’ll capture the visitor’s name and email address to an opt-in list. In order to do this, you need a strategy for creating an attractive opt-in page offer.

Yet another strategy comes into play when you’ve gotten the lead onto your list. Your follow up email series must be designed to convert that lead into a customer.

However, conversions on new leads will not make up the bulk of your profits. If you desire serious affiliate income, you also need a post-sale follow up strategy. What types of follow up offers will you send to your list of existing customers? This is important because the repeat customers are really your bread and butter.

Finally, think about how to expand your affiliate business. Do you want to remain in the same market niche indefinitely? If not, consider your long-term strategy. You can replicate your current affiliate model into another niche.

This will add an additional stream of income to your bottom line, and is a great long-term strategy for building your own affiliate empire.

Learn the basics of affiliate marketing today for free!

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Why does everyone hate John Reese?

I love to learn and one of the ways I keep on top of what is going on in the marketing world and internet business is by following the industry leaders.  The easiset way to follow the learders is to subscribe to thier newsletters.

Well yesterday my email box was full of messages from almost all of those people I follow and most of them told me that they hated John Reese.  And I have to say I can’t disagree with them more.

The reasons they hate John vary but the jist of the messages were around John’s current promotion for his update of his very popular Traffic Secrets program.  This is the program that John launched over 4 years ago that genereated a ton of buzz in the industry because it was the first product launched that did $1 million in sales in one day.

Like I said John is planning on releasing his Traffic Secrets 2.0 next week.  In anticipation to the launch John is putting out some awesome free videos with a ton of awesome content.  I think that content and quality of the videos is the reason all the others are upset with John.  You see the videos are so good and the content so powerful that these other people can no longer charge for thier information because John is giving it away for free.  Plus his videos are so much better then their stuff that they now have to rework all thier information products.

I guess if I was in their shoes I too would be a bit upset but I see it in another point of view.  I love free content and seeing the bar being raised.  This will just make it better for all of us who want to learn from the leaders because now the quality of information is being forced to improve.

Thank you John Reese!

If you want to see the videos John recently put out here is his site –> Traffic Secrets 2.0